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WHAT'S MISSING?

Instr:

Find a "consumable" like a soda can, bottle or a bag-of-something and see if you can tell what the advertising is implying that you need. It's worse with commercials, but advertising often works by making a person feel like there is something missing in their lives, or by applying the fear of social disapproval. The message may be subtle, so look closely and take note of how manipulative the language might be. Remember this next time you buy something, and give this card to someone you see with a "consumable."

Author(s):

Heatherness

Artist(s):

brett

Date:

05-16-03

Number:

00308

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00308